How Apple can take on Amazon—and win

I can’t help but think that Apple is missing a huge opportunity here, and I wonder if part of the struggle is the split mentality between Apple Books as a reading app and Apple Books as a revenue-generating service. The thing is, improving the former ultimately helps the latter, and not having any way to link into library loans means that lots of people—people who like to read books—will never even open the Apple Books app, much less become customers

Dan Moren makes some great points in this article. Integration with Libby is my #1 request